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关键词难易怎么分析

1、看行业的核心关键词(搜索量最大最广泛的词)的搜索量和索索结果数量,这个推荐百度推广助手,可以提供百度统计的关键词及相关词的搜索量,这样很容易通过一个词的搜索量初步判断一个行业;同时关键词搜索结果中

1、看行业的核心关键词(搜索量最大最广泛的词)的搜索量和索索结果数量,这个推荐百度推广助手,可以提供百度统计的关键词及相关词的搜索量,这样很容易通过一个词的搜索量初步判断一个行业;同时关键词搜索结果中的相关网站数量也可以初步判断优化的难度。

2、看同行的域名数量、年龄,其中数量是最能反映一个行业竞争难度的,数量越多,说明这个行业的价值越高,竞争难度越大。比如搜索seo培训,前几百页都是顶级域名,说明seo培训行业至少有几百人在竞争,(实际上我们估算过,大概有600家SEO公司在竞争)这样优化难度就会非常的大;看排名前几名的网站的域名年龄,通过任意的站长工具都可以的,时间越长,说明网站权重越高,竞争难度就会越大,另外还可以结合关键词的长度,其他搜索引擎的排名情况等来判断优化难度。

3、看行业的商业价值:百度竞价、百度产品、门户网页的数量等,一般百度竞价的数量越多,就说明关键词的优化难度是越大的,同理百度的产品越多,也可以体现百度对这个关键词的重视,优化难度就难上加难了;门户网站的数量同样的道理。

4、对排名靠前的网站seo分析,如果标题长度、url、H标签、内链等都非常的好的,那么难度更上一层楼了。

5、网站PR值、外链接数量、质量、锚文本相关性等,这些可以通过站长工具简单的分析下。

通过以上五点就可以分析出任何行业,任何关键词的难度情况,从而制定出不同的优化方案和营销策划。

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