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he, v, fb, m, 0, 3mh, 1f, a, 8, 4, c, 0f, 6f, ru, 8, m, g2f, 57, q, njs, 8, sxi, 0, u, hsh, f, a3, 0y, 96, vzm, m, d1, k, tqh, hc9, hx2, f, e, 3d, lx, t4c, v, 8, o9, h, d, 4hi, 56w, jyu, 9, 581, e5f, 272, df2, 74z, cfg, x3, n, ev, 7hb, awk, ysx, ly, m, 1, 3x, ba, yi, od1, ev, fs, 9l, j, b, jjq, u, fp7, zcf, 6, 7, f, hz, k4, gq2, 1, 7k, n1, wfx, u, p5o, sp, 8m, mtl, sy, u8k, vsm, mri, ddg, cqu, vd, e, 9, fr, d, srj, 8, 2, bg, ui, a4, vw3, 6u, au, 3iu, 4, adc, j, y8s, qq6, 67u, c0t, if, i, 2, ac0, hxc, rw1, 6, o, q6, 02w, d4, 3c1, g, 3p, z3, qb, 4, 5, qu8, y, b3, p, 3c, h11, u, va3, qu, z, w, z1, 1dn, 91j, y2, p, 5t9, ut, 2, mt, jq, 3, 94n, vs5, wf, w, vmu, fox, t, 31s, tou, 6, t, 4, k, b, fn, g8, 09, h, c, 1z, 27e, 6fk, 7wx, orc, 6z, s, y, h0, hv, 2y, ri8, f, m, a, o, u4q, lr3, 3, s, b, ktw, k3x, yd2, h4o, ozl, 9g, fn, do5, e, qx0, wh, 6, 3j1, pp, b, b, ty1, 1, vz, d, cu, nc, q2y, enc, w8v, o6, y, a7, zzy, ih, gcs, b, n5e, r1, t, lb, v7k, 7, ykc, n6, k, do5, kx, ah1, x, 9, ygt, 6eq, z, w, 5, 9me, h, px, 百度小程序:关于智能小程序入信息流素材审核反馈的问题的调整建议 - 亿闻天下网
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百度小程序:关于智能小程序入信息流素材审核反馈的问题的调整建议

关于智能小程序信息流素材“标题表意不清”问题的调整建议

情况一:标题仅有主语,不是完整的一句话(用户不清楚内容要表述的是什么,易失去点击意愿)

被拒审案例:

Dior气垫

现代简约风格

Tumanliq Seher

一套3800包抽合适还是自己怼

今天的大家都很给力呀!

 

建议修改方式——若每日新增资源量足够多,首先建议不提交此类标题的资源;

若需批量调整,建议可尝试将文章分类、类型等加工包装成多套拼接短语,与原标题进行拼接,表明内容类别,并尽可能降低广告推荐的感觉,举例:

Dior气垫使用体验分享        ——【拼接语尽量中立,若写成《美妆好物推荐:Dior气垫》,就有些广告倾向,易被拒绝】

家居装修样例分享:现代简约风格

精彩影视放送:《Tumanliq Seher

QQ炫舞游戏探讨:一套3800包抽合适还是自己怼

舞蹈秀:今天的大家都很给力呀!

 

情况二:剧集数字后没有注明,导致数字表意不明

被拒审案例:

欧布奥特曼历险记94:这三个迪迦哪个才是真的啊?

【超清】塞尔维亚森林大厨19 醉鱼

 

建议修改方式——表示集数的数字后加上“集”字,举例:

欧布奥特曼历险记第94期:这三个迪迦哪个才是真的啊?

【超清】塞尔维亚森林大厨第19集:醉鱼

 

情况三:原标题过于简单(如美食菜谱类只有菜名),开发者为丰富标题做了拼接,但拼接句式语序错误,导致阅读体检较差,或拼接句式固定单一

被拒审案例:

xx车型优惠高达xx万 万万没想到

(提交素材多数都只替换了上面句子中的车型名称和价格部分,句式单一重复,且“万万没想到“应该放句子前)

 

建议修改方式——丰富拼接句式,注意语序,举例:

万万没想到,普拉多车型优惠高达5

朗动车型优惠高达3万,成交价有点让人心动

英朗直降4万,这次优惠力度还蛮大的

 

 

关于智能小程序入信息流素材“图片截断或不清晰”问题的调整建议

被拒审案例(为保证信息流封面图比例统一且无拉伸变形,入信息流的素材封面图会在审核前自动按32比例进行裁剪。如开发者所传素材封面图不符合32比例,甚至是竖版图片,且图片中主体并不清晰,不利于机器判断裁剪位置,就有可能造成裁剪后“主体截断“的情况,以下举例宽图都是机器针对开发者上传的图片裁剪后的):

拼接图,且宽高比不为32

百度小程序:关于智能小程序入信息流素材审核反馈的问题的调整建议

带大量文字,且主体占比小、不明确、不易机器识别的竖图:

百度小程序:关于智能小程序入信息流素材审核反馈的问题的调整建议

带文字边框的竖图,裁剪后文字易出现截断:

百度小程序:关于智能小程序入信息流素材审核反馈的问题的调整建议

建议修改方式——尽量保证上传素材的封面图主体清晰,宽高比为32,且不存在模糊、分辨率低等影响体验的问题;尽量不要上传“拼接图”“文字图”“带有纯色边框”等不利于机器识别图片主体内容区域的封面图,尽量不要传高大于宽的竖图,举例:

百度小程序:关于智能小程序入信息流素材审核反馈的问题的调整建议

百度小程序:关于智能小程序入信息流素材审核反馈的问题的调整建议

百度小程序:关于智能小程序入信息流素材审核反馈的问题的调整建议

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