becca cosmetics founder
In November 2016, the company made its largest acquisition to date by acquiring California-based cosmetics company Too Faced for US$1.45 billion. The brand just partnered with Chrissy Teigen on a limited-edition palette; DeBaker explains that he wanted to try to reach consumers outside of what can admittedly be an insular beauty bubble if you’re only working with beauty influencers. One of the products in the collection, an eye-shadow palette, was released to various influencers prior to the launch and got a lot of negative reviews for being chalky and generally bad quality. Becca then expanded the concept to a pressed version, which is now the brand’s No. Becca is perhaps best known, in certain circles anyway, as the brand that was prescient enough to collaborate with YouTube and Instagram beauty influencer Jaclyn Hill (over 4 million followers on each platform) on a highlighter at a time when both Hill and highlighters were on a popularity upswing. At BECCA, we believe every product we create should do one powerful thing: to make sure your outer light shines as bright as your inner one. Becca; Pronunciation / ˈ b ɛ k ə / BEK-ə: Gender: Female: Origin; Word/name: Hebrew: Meaning "To Tie, To Bind" Other names; Related names: Rebecca, Becky, Beck, Rivkah, Rebeka. “They’re super entrepreneurial-oriented even though they’re a part of Estée Lauder now,” says Nils Johnson, CEO of Beautylish. They too sold out quickly after release. Inspired by that same ideal of glow and the heritage of Australia’s luminous light, we are focused on light as a point of difference: innovating award winning products that create illumination in all shapes, textures and forms. DeBaker is pretty confident it’s up to the task, but he understands the stakes. And individualism. “We have nothing but love and admiration for Jaclyn, and I truly believe it’s the same for her toward us. ", "A complete timeline of beauty YouTuber Jaclyn Hill's disastrous lipstick launch", "This Is Why Jaclyn Hill, James Charles, and Laura Lee Don't Wear Makeup in Their Apology Videos", "Some people say their lips have become swollen and covered in bumps after using lipstick created by YouTuber Jaclyn Hill", "Jaclyn Hill Has Deleted All of Her Social Media", "Beauty Influencer Jaclyn Hill Reveals Why She's Divorcing Her Husband: We Made Good Friends, Not Partners", https://en.wikipedia.org/w/index.php?title=Jaclyn_Hill&oldid=979267097, Pages using infobox YouTube personality with unknown parameters, Creative Commons Attribution-ShareAlike License, This page was last edited on 19 September 2020, at 19:47.
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