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b, mw, t5f, 3ly, q, 5ki, 8vm, f, q82, zf, m0, r, hl2, uc, 907, wuw, 5i, z, 互联网推广运营岗位有哪些要求(互联网推广岗位工资高吗) - 亿闻天下网
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互联网推广运营岗位有哪些要求(互联网推广岗位工资高吗)

运营岗位,根据常见四个运营模块,演化出很多岗位:营销策划、用户运营、新媒体运营、活动运营、数据分析、网络推广、网店运营、内容编辑、商务BD、文案策划、渠道拓展等。岗位虽多,但大部分公司都是一人身兼数职。

新媒体运营、商务BD是互联网运营体系中的常见岗位。通过两个在网站上的实际例子来了解运营岗位的能力要求。

一、新媒体运营岗位职责:

1.负责公司新媒体平台微博、微信的内容建设,包括内容和专题策划、选题、执行,跟踪推广效果,整理分析数据并反馈;

2.把握公司新媒体运营的整体风格和个性,开展阶段性的线上活动,跟踪推广效果;

3.及时掌握行业资讯和新闻热点,不断研究运营手段与推广模式;

4.参与公司整体品牌、产品的营销策划与市场推广;

5.增加用户数量,提高用户活跃度。

人员要求:

1.有互联网新媒体运营经验,本科及以上学历,传媒、营销、新闻、中文等方向优先;

2.能独立撰写文章,擅长多种文风(文艺、幽默、散文、深度长文等);

3.熟悉新媒体传播规律,具备独立策划能力,能追热点、写策划、及时执行,并取得优秀的传播效果;

4.了解Photoshop,精通PPT或AI更佳,熟悉秀米等编辑工具;

5.微信、微博、知乎、贴吧等新媒体的重度用户,关注公众号100个以上;

6.有10万以上微信用户运营经验者优先,有自媒体作者资源者优先。

二、商务BD岗位职责:

1.负责市场推广、新客户商务谈判、客户信息收集,以及客户关系维护等工作;

2.结合公司产品特性与客户和合作伙伴创建良好的合作模式,推进并实施销售合作项目;

3.维系好现有合作关系,开拓新的合作项目,完成目标销售指标;

4.收集整理市场反馈及合作上线效果数据,并对数据进行有效的分析和评估,为项目的有效执行和调整提出建议。

人员要求:

1.大专及以上学历;

2.一年以上BD、销售的工作经验,有丰富的对外合作、项目洽谈和项目推进经验,能独立操作谈判项目;

3.有互联网、移动互联网从业经验,了解且熟悉其产品应用及商业模式,并具有较强的市场开拓能力;

4.具有较好的客户需求分析能力及解决方案设计能力,对市场具有敏感度,有激情,目标感强,沟通能力优秀,责任心非常强;

5.熟练使用Microsoft Office相关软件,能够撰写方案;

6.有大型商务拓展合作并取得较好成绩者优先,有行业、区域性渠道合作资源者优先。

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