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ie7, eft, ktm, g, wc, fwq, 怎样扩大软文推广效果(软文推广效果好不好) - 亿闻天下网
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怎样扩大软文推广效果(软文推广效果好不好)

在前面的几篇文章里,跟大家一起探讨了一些软文的类型和写法,但是仅仅掌握了这些还远远不够,一篇软文若想成功,若要达到更好的效果,还需要躲在细节上下功夫。比如一些四两拨千斤式的小技巧,一定要掌握。

今天我们先着重谈谈标题的重要性。

别小看文章标题那短短的十几个字,里面包含的学问可不小。关于标题这块,重点和大家强调三个问题。第一个问题,学会做标题党,标题一定要足够吸引眼球,如果用户看了标题,没有单击的欲望,那么正文内容写得再好,也是徒劳的。要从文章中挖局亮点,多运用那些足够能引起用户单击欲望的词汇。

第二点:标题要符合用户搜索习惯。当我们将软文发布到各大网站或者媒体后,就相当于守株待兔,被动地等着用户到这些媒体上观看。但是问题来了,当这些网站或媒体上的新内容将老内容替换更新掉后,我们的信息会被淹没,用户就找不到我们的信息了。那有没有一种方法可以让目标用户主动就能找到我们的信息呢?答案就是在标题上下功夫。因为大家知道,很多人找信息,是通过搜索引擎来完成的。所以,如果标题能符合用户的搜索习惯,我们的信息就会被曝光。大家可以尝试到百度搜索以下几个关键词:如何推广商城、如何推广网络商城、如何推广网上商城、推广网络商城、推广网上商城、怎么推广网络商城、、、、等等,大家发现其中的奥秘了吧,只要搜索和推广商城有关的词语,在结果页里就会搜索到之前布局的文章。

第三点:标题中植入要推广的信息,用户阅读文章的顺序是先看标题。然后单击标题进入正文。但是标题写的再好,也不可能让所有人都产生单击的欲望。笔者曾经做过一个统计,单击率最高的文章,也只有10%。也就是说,在100个看到标题的人中,能有10个单击的,已经算是非常高的了。如果用户不去阅读正文,我们就无法影响到他。有没有这种的办法呢?有!我们可以直接把要推广的信息植入到标题中即可。比如《基因靶向护心一号治疗心脏病前景乐观》一文,标题中虽然只有短短十几个字,却已经将要推广的产品信息完美演绎。用户看完标题后即使不阅读正文也没关系,因为推广的目的已经达到。

软文的技巧虽然很多,但是,最重要的是我们要把能力学会融汇贯通,然后实现自己的产品项目+精准营销方法,放大自己的推广效果,这才是我们最终要追逐的目标。

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