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qmo, ugb, jz, 你知道常见的网络推广方式都有哪些吗? - 亿闻天下网
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你知道常见的网络推广方式都有哪些吗?

网络营销简单来说就是基于互联网平台的营销,许多企业虽然知道网络营销,但是对具体的网络营销推广方式却不是很了解。就目前来说,网络营销常被分成四个部分,分别是搜索引擎优化、搜索引擎营销、新媒体以及电商,下面就来一一介绍。

网络营销推广方式介绍
一、搜索引擎优化(SEO)

搜索引擎优化(SEO)是根据搜索引擎的规则,有针对性地对网站进行优化的一种行为。当我们在搜索引擎搜索某个关键词时,会发现网页内容排名有先后之分。用户对排名靠前的网站有一种天然的信赖感,通常情况下,排名越靠前的网站能够获得的流量和客户也越多。

通过搜索引擎优化提升网站排名,让更多有需要的用户看到网站,从而获得流量或销售是网络营销最早的方式之一。凡是有搜索的地方就有搜索优化,针对不同类型的网站,优化的方向和手段的也不尽相同。并且,随着用户搜索范围的扩大,搜索引擎优化也不单只针对搜索引擎,还可以是不同平台。

二、搜索引擎营销(SEM)

与搜索引擎优化相对应的就是搜索引擎营销(SEM),搜索引擎营销指的是通过付费的方式人为地将网站展示在用户面前,是各大搜索引擎平台的盈利方式之一。在搜索引擎上,我们常会发现在结果页前几个网站的右下角,常会带有“广告”的字样,那就是通过搜索引擎营销方式投放在搜索引擎上的广告。

新网站在上线初期,使用搜索引擎优化的方式获得流量和排名是一个较为漫长并且困难的过程。通过搜索引擎营销则可以在短时间内让网站获得更多展现机会。

三、新媒体

新媒体行业在近几年来可谓是“遍地开花”,随着网络技术的更新产生了许多新奇的营销方式和平台。微博、微信这新媒体营销两大巨头就不用说了,还有各类服务号、自媒体以及当下非常流行的短视频平台等等。新媒体的一大特点就是贴近人们的日常生活,借助这些新媒体平台,企业有时不需要投入大量资金就能得到很好的营销效果。

使用新媒体方式需要企业的网络营销人员紧跟当下热门话题,用敏捷的思维和敢于创新的精神做好网络营销。

网络营销推广方式新媒体
四、电商

电商说是家喻户晓也不为过,国内代表性的电商平台有淘宝、天猫、京东、当当、苏宁易购等等。每年的“双十一剁手节”电商平台的成交量都是一个惊人的数字,并且这个数字一直在不断上涨过程中。

但是企业想要做好电商可不是一件容易的事情,从店铺的定位、风格、产品图片、产品详情等等需要注意的细节有非常多。每一个细节都有可能会是影响成交量的因素。

网络营销的推广方式当然不只以上介绍的四种,还有信息流、微信群裂变等等,每一种方式都是自己独特的特点。需要注意的是,网络营销只是企业营销战略中的一环,它不是万能的,企业想要长久发展下去光靠网络营销是远远不够的。

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